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| Sponsored by Quicken Loans |
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| New Facebook Ad Targeting Tips |
| By Patty McNease, Director of Marketing for Homes.com |
With 2.27 billion users, Facebook offers unique opportunities to connect with potential leads. However, due to changes to its algorithm, companies have been finding it more and more difficult to get organic traffic to their posts. Having success with Facebook is largely dependent on creating a strong advertising strategy, which requires a combination of appealing ads and targeting them to the right groups. Unfortunately, due to Facebook's new targeting option changes, this, too, is harder now than it used to be—but it’s not impossible. There are still several options you can use to target your perfect audience with Facebook ads.Before digging in to targeting techniques, do a quick review on how to create a Facebook ad. ...
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| Setting the Stage for Success |
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In the following interview, George Patsio, founding partner of Berkshire Hathaway HomeServices Commonwealth Real Estate in Natick, Mass., discusses adopting...
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| Real Estate Guide: How to Choose an Investment Property |
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| By Shirley Lowe |
If you're purchasing a property with the sole aim of renting it out or selling it for a higher price, it can make for an excellent investment—but buying an investment property does have its pitfalls. For instance, if you fail to follow the No. 1 rule of real estate—location, location, location—you can suffer significant losses
READ MORE >
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