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topStories Friday, November 16, 2018
     
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How to Be Safe About Your SMART Home
New Facebook Ad Targeting Tips
By Patty McNease, Director of Marketing for Homes.com
With 2.27 billion users, Facebook offers unique opportunities to connect with potential leads. However, due to changes to its algorithm, companies have been finding it more and more difficult to get organic traffic to their posts. Having success with Facebook is largely dependent on creating a strong advertising strategy, which requires a combination of appealing ads and targeting them to the right groups. Unfortunately, due to Facebook's new targeting option changes, this, too, is harder now than ...
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articles
Black Friday Shopping for…Homes
Black Friday shopping has become an American tradition nearly as big as Thanksgiving itself. We let the irony float over our head that on the fourth... READ MORE >
The Three Faces of Real Estate
Those of us who make real estate our lives have seen a mountain of news and blog headlines about the current state of "chaos" in our industry... READ MORE >
'Leaders in Luxury' Brings Clarity in an Uncertain Market
The Institute for Luxury Home Marketing hosted its annual event, Leaders in Luxury, for members this month at the... READ MORE >
Setting the Stage for Success
In the following interview, George Patsio, founding partner of Berkshire Hathaway HomeServices Commonwealth Real Estate in Natick, Mass., discusses adopting... READ MORE >

Homespun
Real Estate Guide: How to Choose an Investment Property
By Shirley Lowe
If you're purchasing a property with the sole aim of renting it out or selling it for a higher price, it can make for an excellent investment—but buying an investment property does have its pitfalls. For instance, if you fail to follow the No. 1 rule of real estate—location, location, location—you can suffer significant losses
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articles
Homebot Claims Grand Prize at 2018 Realogy FWD Innovation Summit

Ebby Halliday Reports Early Success Generating New Listings Following Buyside Launch

NAR Adds Adwerx to REALTOR Benefits(R) Program

Century 21 Real Estate Announces Franchise Renewal in Pennsylvania

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