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| Building a Referral Base in the Military Market |
| By Katie Benson Eddy |
Real estate professionals who work with military homebuyers and sellers attest that it is a referral-based business niche. Word-of-mouth and sphere-of-influence referrals are often the most successful marketing methods. Statistics back this up. According to NAR's Profile of Buyers and Sellers report, 68 percent of seller and 58 percent of buyer contacts involve people who already know you. That said, how can you accomplish inserting yourself into the military market? Build a sphere of influence. Hang out where military spouses and families do—it could be a book club, a running group or kids' sports teams. Even one contact—a satisfied client, a friend in the service—can plant the seed for developing a sphere of influence. ...
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(TNS)—Q: I own my home with my life partner with "right of survivorship" and understand that if one of us were to pass, the other would solely own the home.
