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| Making the Move to Rebrand: Is It Worth It? |
| By Suzanne De Vita |
Call it a facelift or a "refresh," we're in the age of the rebrand, when brokerages are pivoting, aligning with changing consumer needs and redefining their role in transactions. At RISMedia's 2018 Real Estate CEO Exchange, held in New York City September 5 and 6, brands and brokers discussed how they embarked on their revamp—and the pitfalls in the process. A Brand Reimagined: Century 21's overhaul started with "a hard look in the mirror," said Nick Bailey, CEO/president of Century 21 Real Estate. "It all started with a new mission statement—which came out long before the visuals—which is 'to defy mediocrity and deliver extraordinary experiences.' Unfortunately, because of the barriers of entry we have ...
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I've done my fair share of staging over the years, from small one-bedroom apartments to luxury high-end properties, from completely empty spaces to those that just look tired and outdated.
