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topStories Monday, September 17, 2018
     
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Making the Move to Rebrand: Is It Worth It?
By Suzanne De Vita
Call it a facelift or a "refresh," we're in the age of the rebrand, when brokerages are pivoting, aligning with changing consumer needs and redefining their role in transactions. At RISMedia's 2018 Real Estate CEO Exchange, held in New York City September 5 and 6, brands and brokers discussed how they embarked on their revamp—and the pitfalls in the process. A Brand Reimagined: Century 21's overhaul started with "a hard look in the mirror," said Nick Bailey, CEO/president of Century 21 Real Estate. "It all started with a new mission statement—which came out long before the visuals—which is 'to defy mediocrity and deliver extraordinary experiences.' Unfortunately, because of the barriers of entry we have ...
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articles
Beating the Big Guys at Their Own Data Game
Zillow, Redfin and realtor.com® have all experienced incredible success... READ MORE >
Marriage Equality Continues as LGBT Homeownership Driver: Report
It has been more than three years since the Supreme Court ruled in favor of marriage... READ MORE >
The 5-Star Review: How to Create Legendary Client Experiences
Providing an amazing client experience is key! In RISMedia's next webinar, "The 5-Star... READ MORE >
Cutting-Edge Technology: The Good, The Bad, and The Ugly
This month's National Association of REALTORS® (NAR) Power Broker Roundtable... READ MORE >

Homespun
How Is Luxury Staging Different Than Other Staging?
By Dorothy Schrager
I've done my fair share of staging over the years, from small one-bedroom apartments to luxury high-end properties, from completely empty spaces to those that just look tired and outdated.
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articles
Realty ONE Group Appoints Kathy Baker Director of Learning

Appraisals Close to Equal With Homeowner Perceptions

REALTORS® Demonstrate Commitment to Fair Housing at Congressional Black Caucus Event

SWBC Lending Solutions Partners With Veros Real Estate Solutions on End-to-End Valuations

Country Bank Chairman Honored for Leadership by U.S. Marine Corps University Foundation

 

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