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| Sponsored by Quicken Loans |
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| Brokers Turn to Pocket Listings in Rising Markets |
| By Andrew King |
The real estate market has heated up so much in certain regions that brokers are taking transactions into their own hands—or, rather, their pockets. With increasing prices and, seemingly, more buyers willing to pay an amount that's leaving sellers with nice profits, the question these sellers keep asking is, "Why bother with the MLS?" While the answer to that question varies greatly depending on who is asked, more and more brokers are saying don't list on the MLS, or even Zillow, for that matter. "It's an opportunity for a savvy agent, who uses his or her network properly, to make more money for their client," says Jon Paul Molfetta, a broker with Keller Williams Realty in New York ...
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