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Sponsored by Quicken Loans |
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3 Fresh New Ways to Convert FSBOs |
By Joe Sesso, Author and National Speaker for Homes.com |
During the summer months, agents often look for new ways to build their business. According to a 2017 NAR study, FSBO listings made up 8 percent of home sales in the previous year. While this doesn't seem like a large amount, if you consider that over 90 percent of these properties will eventually be listed through an agent, working this market may be worthwhile. In previous years, yard signs or a listing on Facebook or Craigslist would be the main advertising options for FSBOs. Now homeowners are able to list through an MLS for a small fee, so it's important for agents to change their approach for targeting and working with these sellers. Here are three new ways to convert ...
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