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| Podcasting for Real Estate: Top Tips to Get Started |
| By Patty McNease, Director of Marketing for Homes.com |
Vanilla marketing, or the sorts of things every REALTOR® does, is popular—but does it always work? Not as much as a podcast can, Seattle-based broker Phil Greely says. Greely and colleague Tyler Jones started their own podcast, Rise Seattle, two years ago. The goal? To boost their marketing and bring something fresh and new to their business. They were surprised at the impact the podcast show had. Greely now sells $20 million a year in total volume, and is the producer and co-host of Rise Seattle Podcast (@theRiseSeattle). A family man and father of three, Greely encourages agents to start their own podcasts. It might sound intimidating, but all it takes to create ...
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