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topStories Wednesday, July 04, 2018
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Pros and Cons of Purchasing a Historic Home
What Not to Say to Your Leads
By Joe Sesso, Author and National Speaker for
Are you converting the leads you come in contact with? Are they answering your emails? If the answer is no, you may be doing things the wrong way. There’s a right way and a wrong way (actually, a lot of wrong ways) to start an email to a new prospect if you want them to get back in touch with you. Find examples and tips below! Wrong Way: Overused Email Intros - Certain opening lines are meant to be polite and to break the ice, however, they may demonstrate a lack of connection between you and your lead. Your lead probably received other emails with the same overused email intros. Some overused openings include: Hi, my name is…; I’m just following up…; I hope you had a great day/week/weekend…; I hope you’re doing (or “this finds you”) well ...
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A Powerful New NAR Marketing Guide
NAR PULSE—The status quo is not an option. Amp up your sales and marketing... READ MORE >
RISMedia Announces Agenda for 2018 Real Estate CEO Exchange – See Who's Headlining
The time for if/then, wait-and-see and "cross that bridge when we get to it" has... READ MORE >
Analysis: The Price of a Property Ripe for Summer
With more activities, daylight, outdoor parties and vacations, summer is a... READ MORE >
Backyard Tips: Keep Your Pool, Trampoline and Playset Safe This Summer
Backyard barbecues and pool parties are summer staples that most of us look... READ MORE >

Summer Maintenance for Property Managers
By Brentnie Daggett
Without the cold of winter or the wet of spring and fall, the summer months might seem like the time when property maintenance tasks are at a minimum; however, in some cases, summertime
ERA Real Estate Announces Listing Service for New Construction Homes Doubles Down on New York City Experience for Home Seekers


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