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| Sponsored by Pillar to Post |
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| More Facebook Comments Equals Better Exposure |
| By Patty McNease, Director of Marketing, Homes.com |
Facebook has algorithms that determine which posts show up in a person's newsfeed—criteria which have made it harder and harder for businesses to show up organically. One way you can boost your exposure is by getting engagement on your posts. For years, Facebook "likes" were social media gold. Now it's all about comments. The problem with that is, while likes aren't worth much to businesses, most people are happy to click the like button and move on, especially now that they can express feelings like love, anger or sadness with the like button. Asking followers to comment and share your post won't do much good, either. Facebook penalizes posts that explicitly ask for likes and comments. So what can you do? ...
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What better way to invest your money than snatching up your dream vacation home? If you think you're ready to purchase a second home
