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| Never Stop Refining Your Digital Marketing Plan |
| By Marc D. Gould |
For real estate brokers, online marketing may be one of the most difficult aspects of your job. First, you need to develop strategies that will promote your brand while also supporting your listings and your agents. On top of that, your marketing options keep changing as technology and consumer preferences continue to evolve. The best digital marketing plans are a constant work in progress. Getting the best results, however, requires consistently adhering to these three values: 1. Learn. It starts with a thirst for knowledge. Fortunately, there are plenty of ways to stay informed about marketing tactics, and many of them are free. To read about the latest tips and tools in the real estate industry, check out resources like Placester's Real Estate Marketing Academy, the Geek Estate Blog, and others. ...
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