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| New! Advertise With Instagram Stories |
| By Patty McNease, Director of Marketing for Homes.com |
In real estate, agents focus on telling stories. Whether it's the seller's memories in their old home or the buyer's hopeful dreams in their new one, agents try to build emotional connections with their clients. Launched in 2010, Instagram has grown from a platform used only for pictures of fancy food and artful lattes to a social media giant. With over 800 million monthly active users, it's no wonder Instagram Stories has also boomed, now with 250 million daily active users. Instagram users were first introduced to Stories back in August 2016. Similar to Snapchat, Stories allows users to create 15-second snippets of pictures and videos that are viewable to their followers for 24 hours. With the popularity of Stories increasing, Instagram recently ...
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RISMedia, publisher of Real Estate magazine, is dedicated to providing real estate professionals with the most up-to-date news, information and business development resources in the industry. To submit questions, comments, suggestion, press releases or story ideas, please e-mail realestatemagazinefeedback@rismedia.com
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When you're ready to buy a home, it's important to take every factor into consideration. Changes in the market from year to year
