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| What‘s in Your Playbook? |
| By Cleve Gaddis |
In the very memorable Capital One credit card commercials, Samuel L. Jackson cleverly asks, "What's in your wallet?" My question for you is, "What's in your playbook?" From individual agents to mega teams, I think every real estate business owner needs a playbook. While a football team's playbook contains strategies and plays, your business playbook should contain the same elements, which will take the form of a written outline of any process your business completes three or more times. Below are a few questions to help you get started thinking about what should be included in your playbook, which you might prefer to call an operations manual. 1. What's the process you follow when representing buyers? ...
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From the Echo to the Kindle, Amazon has a history of unveiling tech devices that, at first, induce emotions of suspicion or outright confusion
