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topStories Wednesday, March 21, 2018
Sponsored by Century 21
When to Negotiate on the Price of a Home
Native Ads and Why You Need Them
Today's Ask the Expert column features Patty McNease, director of Marketing for Q: What are native ads, and why should I incorporate them into my advertising mix? A: There are a lot of ways to advertise online. Banner ads have been an advertising mainstay in real estate for a long time and social ads are continuously gaining in popularity, but real estate has lagged behind when it comes to one of the most powerful ad types: native ads. Native ads take a more subtle approach to reach potential clients. They sit among the actual page content and are designed to blend in. This may not make much sense with the traditional ad logic that says you have to yell the loudest to be noticed among the millions of ads on the internet; however, with banner ad blindness becoming a more prevalent problem ...
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Take Your Branding up a Notch
NAR PULSE—Take your firm's branding to the next level by claiming your .realtor™... READ MORE >
Cybersecurity: Are You Safe or Suspect?
From breaches to wire fraud, cybersecurity is one of the foremost issues in real... READ MORE >
Build Your Brand by Being a Better Person
In the following interview, Mark Fields, president of CENTURY 21 Mark Fields... READ MORE >
Fannie: Economy to Roar on Stimulus
The economy is expected to grow at a full-bodied pace for the year, and boosted... READ MORE >

Searching for Paradise: Top 10 Second-Home Locations
By Liz Dominguez
While most U.S. homebuyers are looking for Capes or Craftsman-style homes as their primary residence, when it comes to purchasing a second home or
Brand Report: Inventory Limits February Home Sales While Pushing up Prices

ERA Key's Auburn Office Donates $2,000 to Local Organizations

Fidelity National to Acquire Stewart for $1.2 Billion



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