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| You're Only as Good as Your Last Referral |
| By Sarah Michelle Bliss |
It doesn't matter whether you're selling widgets or real estate; the sales game is all about relationships—and you're only as good as your last referral. Most agents get hung up on making calls to their clients because they think it's dirty to ask for a referral. But what if the goal wasn't to ask for a referral, but to deepen the existing relationship? Your end game should be a relationship with your Top 50 clients who wouldn't do business with anyone but you. These are the same folks who wouldn't let anyone they care about do business with anyone but you. Your Top 50 clients are customers who have bought or sold more than one home with you and/or have referred you to others. I also like to consider their reach. ...
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Selling your home can often be stressful as you live life in limbo. Once the house is listed, you want to receive a good offer
