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topStories Tuesday, March 20, 2018
     
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How to Downsize in Style
You're Only as Good as Your Last Referral
By Sarah Michelle Bliss
It doesn't matter whether you're selling widgets or real estate; the sales game is all about relationships—and you're only as good as your last referral. Most agents get hung up on making calls to their clients because they think it's dirty to ask for a referral. But what if the goal wasn't to ask for a referral, but to deepen the existing relationship? Your end game should be a relationship with your Top 50 clients who wouldn't do business with anyone but you. These are the same folks who wouldn't let anyone they care about do business with anyone but you. Your Top 50 clients are customers who have bought or sold more than one home with you and/or have referred you to others. I also like to consider their reach. ...
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articles
Case Study: App Makes Open House Profitable
This REALTOR®'s proven system of working open houses to her advantage... READ MORE >
Survey: Extended- and Short-Term Rentals—What Are Your Business Opportunities?
As a real estate agent, you likely work with any number of different types... READ MORE >
NAR Broker Tips: Essential Field Guides and Toolkits
Looking for information on real estate office mergers, partnerships and teams... READ MORE >
Social Skills: Is Vero Detrimental to Agent Advertising or Ideal Referral-Booster?
The social landscape may be changing, with more platforms adapting to the... READ MORE >

Homespun
Sell Faster in 2018: Design and Staging Tips
By Alethea M.
Selling your home can often be stressful as you live life in limbo. Once the house is listed, you want to receive a good offer
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articles
EBCBOR and AREAA Celebrate Lunar New Year

First Team Real Estate Chosen as Luxury Real Estate Board of Regents Representative for Orange County, Calif.

Free Seminar: Commercial Real Estate Investment and Property Management

Trulia Announces Ad Campaign, Mission Revamp

Builder Confidence Dips Slightly

 

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