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| Consumer Experience Shifts to Text: Research |
| By Suzanne De Vita |
From inquiry to sale, communicating with consumers throughout the process is vital. According to recent research out of Ellie Mae®, the financing industry platform, communication preferences are shifting to text. "Consumers have been telling us that text messaging is well suited for their on-the-go, digital lives," said Nick Hedges, senior vice president, Consumer Engagement Strategy at Ellie Mae, in a statement, "and while consumers expressed a nearly universal expectation for text communications from sellers, there were a number of surprises regarding the appropriateness of texting them for different reasons." Ellie Mae's "Great TEXTpectations: The Text Messaging Playbook for Sellers," contains those findings ...
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In some areas across the country, March snowfalls are breaking records, so it's strange to already be talking about spring.
