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topStories Saturday, March 17, 2018
     
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Consumer Experience Shifts to Text: Research
By Suzanne De Vita
From inquiry to sale, communicating with consumers throughout the process is vital. According to recent research out of Ellie Mae®, the financing industry platform, communication preferences are shifting to text. "Consumers have been telling us that text messaging is well suited for their on-the-go, digital lives," said Nick Hedges, senior vice president, Consumer Engagement Strategy at Ellie Mae, in a statement, "and while consumers expressed a nearly universal expectation for text communications from sellers, there were a number of surprises regarding the appropriateness of texting them for different reasons." Ellie Mae's "Great TEXTpectations: The Text Messaging Playbook for Sellers," contains those findings ...
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articles
Your Database: Maximizing Its Potential for Profit
As a broker, your agents' contacts are crucial to your success. Build your... READ MORE >
Technology Simplified: Clareity DASH!
As a real estate professional, you're already juggling a myriad of tasks.... READ MORE >
Backtracking: Mortgage Rates Retreat
For the first time this year, the average 30-year, fixed mortgage rate has... READ MORE >
Jason Waugh: Delivering Exceptional Experiences
This summer, Jason Waugh, president and CEO of Berkshire Hathaway... READ MORE >

Homespun
Spring Maintenance Tasks for Your Rental Property
By Brentnie Daggett
In some areas across the country, March snowfalls are breaking records, so it's strange to already be talking about spring.
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articles
Analytics Provider Terradatum Acquires VScreen

Apartment Rents Rise in February

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