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| Sponsored by Quicken Loans |
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| Will the ‘Facebook Apocalypse‘ Change Your Social Presence? |
| By Patty McNease, Director of Marketing for Homes.com |
Just when you started to get a handle on your social strategy, Facebook is at it again, changing up their algorithms and making it more difficult for businesses to have a presence in people's news feeds. Until very recently, any engagement with a Facebook post, whether it was a like, share, or comment, would indicate interest and help your content show up for certain people. However, according to Adam Mosseri, Facebook's Head of News Feed, new algorithm changes will consider comments "more valuable than likes" and is "going to be (weighing) long comments more than short comments." This new focus on "conversations and meaningful interactions" means many agents will need to completely revisit their Facebook ...
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St. Patrick's Day is coming! As you make plans for this weekend with friends, WalletHub has released a helpful list
