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| Sponsored by Pillar to Post |
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| Generate Leads With Your Facebook Cover Photo |
| By Patty McNease, Director of Marketing for Homes.com |
Facebook recently announced that users will start seeing more posts from friends and family (first), rather than those of business pages—not the greatest news for businesses, as once again, organic reach will potentially decline. However, with the ever-changing Facebook algorithm, businesses need to find new and creative ways to drive traffic back to their websites. One way to do this is to use your cover photo as a lead-generating tool, thereby creating an additional location where you can drive fans back to your landing page to help you capture their contact info. The Cover Photo Design: Your cover photo, just like any other photo you post on Facebook, is clickable. This means ...
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Buyers want to know exactly what they're getting when purchasing a home. As it's a major investment, all potential
