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Rewire the Digital Customer Experience: 6 Ways to Connect |
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In today's reputation economy, getting the digital customer experience right is essential to your survival. Brands need to remember that experiences are not logical; they're emotional. Creating an emotional connection with your customer through the digital journey is critical; however, this is no easy task, considering the challenges of the online and mobile environment. When optimizing your digital customer experience, remember these six tips for connecting with customers: 1. "Know Me": In today's digital age, customers expect the companies they do business with to truly know them. Brands need to track all interactions a customer has with the brand. Companies need to store customer ...
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