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topStories Saturday, February 10, 2018
     
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How to Evaluate Information You Read Online
Rewire the Digital Customer Experience: 6 Ways to Connect
In today's reputation economy, getting the digital customer experience right is essential to your survival. Brands need to remember that experiences are not logical; they're emotional. Creating an emotional connection with your customer through the digital journey is critical; however, this is no easy task, considering the challenges of the online and mobile environment. When optimizing your digital customer experience, remember these six tips for connecting with customers: 1. "Know Me": In today's digital age, customers expect the companies they do business with to truly know them. Brands need to track all interactions a customer has with the brand. Companies need to store customer ...
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articles
Lola Audu: Moving the Industry Forward
With a background in the hard sciences such as biology and chemistry, Lola... READ MORE >
Mortgage Rates at Highest in More Than a Year
The average 30-year, fixed mortgage rate is at its highest in more than a year... READ MORE >
Facebook Goes Local, More Opportunities for Agent Marketing
Social media is constantly changing, adapting to new platforms and the way... READ MORE >
Power Agents and Teams Growing Business With Online Leads
In the following interview, Kathie Lea, REALTOR® with RE/MAX Realtec Group... READ MORE >

Homespun
Homeowner Safety: How to Create a Home Inventory
By Jameson Doris
When moving into a new home, one of the most important things you should do is create a home inventory.
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articles
CFPB Appoints Chief of Staff

Chris Heller, Former CEO of Keller Williams, Makes Move to loanDepot

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