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| Is Your Brokerage Millennial-Social or Anti-Social? |
| Commentary by Frank Chimento |
It seems that with each passing week, another report, study or survey is published pointing to the impact social media can have on a real estate agent's marketing mix. Coincidently, this data suggests a direct correlation with the world's largest and most powerful market segment: millennials. While many real estate agents are attempting to embrace social media channels in their marketing mix, real estate brokerages are noticeably absent. It's difficult to deny that social media has surpassed traditional media, including cable television, with respect to audience engagement, time spent, and media consumed. Equally undeniable is the fact that the ...
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