array(2) { ["ItemsNewsletters"]=> array(5) { ["item_id"]=> string(5) "97559" ["newsletter_id"]=> string(5) "26127" ["section_id"]=> string(10) "Section_01" ["item_type"]=> string(4) "item" ["zone"]=> string(7) "Stories" } ["Item"]=> array(7) { ["id"]=> string(5) "97559" ["subject"]=> string(20) "Thrive in Any Market" ["authors"]=> string(20) "By Buffini & Company" ["data"]=> string(4071) "Many agents think their success in the industry depends on the state of their local market; however, the most successful real estate professionals understand it's possible to thrive regardless of the state of the market. The key is to continue to deliver high-quality service to your clients, build relationships with them and ask for referrals. Here are some tips to build a strong, thriving business.
 
Target your marketing. Why waste time attempting to generate cold leads by using ineffective traditional methods when you can do so by connecting with your current and past clients? When you work by referral, generating leads means calling, writing notes and meeting face-to-face with your clients and asking for referrals. Since you're building relationships with people you genuinely like, it takes the anxiety and stress out of lead generation. Instead of starting from square one with each new lead, you're building on an established relationship. What's more, you'll always know what activities you have to do each day. 
 
Be consistent. Consistency—in your marketing and your communication with your clients—is essential if you want to reach your goals in 2018 and achieve success over the long term. The relationships you build with your clients are built upon consistent communication. Call them regularly and follow up your call with a personal note. It also means sending your marketing materials consistently each and every month. Consistency builds trust, which is essential for lasting working relationships.
 
Get organized. The more organized you are in your business, the more time you have to serve your clients. A reliable CRM will not only help you manage your database; it'll also help you prioritize your day, plan your monthly marketing and track your progress towards your goals. In short, it'll help you stay on top of every aspect of your business.
 
Schedule time for fun. When you have fun while you work, you'll enjoy it more. That's the best part of working with clients you've built relationships with—you can generate leads while you spend time with them. Deliver a small, thoughtful gift (make sure to affix a clever tag with your information on it so they know who it's from) and invite your best clients to coffee or lunch. Sure beats calling expired listings, doesn't it? 
 
Always improve. The sharper your skills, the higher the level of service you can offer your clients. The successful agent makes time for personal development and is always looking for ways to network and sharpen skills. While it's important to lean into the fundamentals, it's also important to incorporate new tools that will give you an edge in the market. Sign up for seminars, read books written by influential thinkers and business leaders, and listen to podcasts.
 
Follow these steps and you'll be well on your way to leading a thriving business in 2018. 
 
For more information, please visit www.buffiniandcompany.com." ["preview"]=> string(492) "Many agents think their success in the industry depends on the state of their local market; however, the most successful real estate professionals understand it's possible to thrive regardless of the state of the market. The key is to continue to deliver high-quality service to your clients, build relationships" ["link"]=> string(65) "http://rismedia.com/cs/{ID}/{AffiliateID}/{SubscriberID}/{ItemID}" ["type"]=> string(4) "item" } } array(2) { ["ItemsNewsletters"]=> array(5) { ["item_id"]=> string(5) "97558" ["newsletter_id"]=> string(5) "26127" ["section_id"]=> string(10) "Section_01" ["item_type"]=> string(4) "item" ["zone"]=> string(7) "Stories" } ["Item"]=> array(7) { ["id"]=> string(5) "97558" ["subject"]=> string(65) "2018 NAR Member Orientation Video and Materials Available Online " ["authors"]=> string(0) "" ["data"]=> string(229) "NAR PULSE—NAR's 2018 New Member Orientation Materials are now available online. The member orientation materials are available here. " ["preview"]=> string(250) "
NAR's 2018 New Member Orientation Materials are now available online. The member orientation materials are" ["link"]=> string(65) "http://rismedia.com/cs/{ID}/{AffiliateID}/{SubscriberID}/{ItemID}" ["type"]=> string(4) "item" } } array(2) { ["ItemsNewsletters"]=> array(5) { ["item_id"]=> string(5) "97557" ["newsletter_id"]=> string(5) "26127" ["section_id"]=> string(10) "Section_01" ["item_type"]=> string(4) "item" ["zone"]=> string(7) "Stories" } ["Item"]=> array(7) { ["id"]=> string(5) "97557" ["subject"]=> string(42) "Social Skills: Marketing Through the Noise" ["authors"]=> string(18) "By Suzanne De Vita" ["data"]=> string(3766) "A cocktail of fact, fiction and "noise" is plaguing social media, and brands and businesses are finding new and refined ways to resonate in response. In 2018, authenticity and influence will be the most potent strategies—and for real estate professionals, both are essential.
 
Authenticity
Brands and businesses are doing more now online than just peddling product; they're recognizing that relatability is vital. Authenticity is key—and no more so in real estate, where genuineness leads to rapport and relationships.
 
Even though you aren't face-to-face with your friends and followers, you can dialogue and engage as if you were with social media. Authentic content encourages that interaction naturally. A few ideas: Influence
Brands and businesses are also capitalizing on influencers ("influencer marketing") who have pull (think celebrity endorsements on Instagram); however, anyone can be an influencer on social media. It has built-in reach.
 
According to the National Association of REALTORS® (NAR), most REALTOR® business comes from clients (referrals or repeat). Ask your clients to influence for you with a recommendation on your LinkedIn profile or a review on your Facebook page. These not only give your friends and followers insight, but also inform their followers about you and your real estate services—a win-win. 
 
Additionally, you can be the influencer. (Your brand is your business!) Consider the advantages you offer as a professional. Is it your knack for negotiating? Your pricing prowess? Differentiate yourself online with those same talents—become a fount of knowledge with regular posts and/or tweetsdevelop a YouTube series, or do a Q&A on Facebook Live. Your friends and followers will come to expect whatever you run with—and, in the future, remember you for your real estate savvy. 
 
How will you be authentic and influential on social media this year?
 
Find more social media strategies, tips and trends in RISMedia's Social Skills series.
 
Suzanne De Vita is RISMedia's online news editor. Email her your real estate news ideas at sdevita@rismedia.com.
" ["preview"]=> string(314) "
A cocktail of fact, fiction and "noise" is plaguing social media, and brands and businesses are finding new and refined ways to resonate in response. In" ["link"]=> string(65) "http://rismedia.com/cs/{ID}/{AffiliateID}/{SubscriberID}/{ItemID}" ["type"]=> string(4) "item" } } array(2) { ["ItemsNewsletters"]=> array(5) { ["item_id"]=> string(5) "97556" ["newsletter_id"]=> string(5) "26127" ["section_id"]=> string(10) "Section_01" ["item_type"]=> string(4) "item" ["zone"]=> string(7) "Stories" } ["Item"]=> array(7) { ["id"]=> string(5) "97556" ["subject"]=> string(42) "Homeownership Rate Makes Marginal Progress" ["authors"]=> string(18) "By Suzanne De Vita" ["data"]=> string(2054) "2017 closed with the homeownership rate improving, but at a slight standstill: 64.2 percent, according to the U.S. Census Bureau's Quarterly Housing Vacancies and Homeownership Report. The figure is marginal progress from the third quarter of the year, when the rate registered 63.9 percent. The rate was 63.7 percent at the end of 2016. 
 
One statistic is telling. Owner households, or homes owned by their residents, comprised 56.4 percent of all homes occupied in the fourth quarter of 2017, the report reveals—a boost from 55.7 percent in the third quarter. Renter households, or homes rented by their residents, comprised 31.4 percent—unchanged from the prior quarter. The expanding gap, though minor, is moving the needle.
 
Again, the Midwest held the highest homeownership rate at year-end, at 68.7 percent—a clear outcome, given its affordability relative to the rest of the U.S. (According to the National Association of REALTORS®, in December, the median Midwest price was $191,400—below the fourth quarter median national price recorded by the Census: $197,000.) In the Northeast, the homeownership rate posted 60.6 percent; in the South, 65.8 percent; and in the West, 60 percent. 
 
One could-be factor in the future homeownership rate is the Tax Cuts and Jobs Act—though its effects are not yet evident, homeowners are concerned the legislation could prove unfavorable. The Q1 2018 homeownership rate will be released in April. 
 
Suzanne De Vita is RISMedia's online news editor. Email her your real estate news ideas at sdevita@rismedia.com" ["preview"]=> string(307) "
2017 closed with the homeownership rate improving, but at a slight standstill: 64.2 percent, according to the U.S. Census Bureau's Quarterly Housing Vacancies" ["link"]=> string(65) "http://rismedia.com/cs/{ID}/{AffiliateID}/{SubscriberID}/{ItemID}" ["type"]=> string(4) "item" } } array(2) { ["ItemsNewsletters"]=> array(5) { ["item_id"]=> string(5) "97555" ["newsletter_id"]=> string(5) "26127" ["section_id"]=> string(10) "Section_01" ["item_type"]=> string(4) "item" ["zone"]=> string(7) "Stories" } ["Item"]=> array(7) { ["id"]=> string(5) "97555" ["subject"]=> string(69) "REALTOR® Magazine Accepting Applications for Good Neighbor Awards" ["authors"]=> string(0) "" ["data"]=> string(1421) "REALTOR® Magazine is accepting applications for its Good Neighbor Awards, the National Association of REALTORS® (NAR) recently announced. Applicants are considered for the award based on their personal impact on the community through volunteer work. To be eligible, nominees must be NAR members in good standing. The deadline for entries is Friday, May 4, 2018.
 
"Every year REALTORS® across the country are raising the bar and working harder than ever to make a difference in their communities through volunteer work," says NAR President Elizabeth Mendenhall. "For almost two decades, more than 180 Good Neighbors have shown outstanding dedication to their causes, which has had a tremendous impact on their neighbors and community."
 
Five winners will be announced in the November/December issue of REALTOR® Magazine and will receive a $10,000 grant for their nonprofit organizations. The winners will be recognized at the 2018 REALTORS® Conference & Expo in Boston, receive travel expenses to the conference, and gain national and local media exposure for their cause. In addition to the winners, five honorable mentions will each receive a $2,500 grant.
 
For more information, please call 800-874-6500 or visit www.nar.realtor/gna" ["preview"]=> string(239) "
REALTOR® Magazine is accepting applications for its Good Neighbor Awards, the National Association of REALTORS®" ["link"]=> string(65) "http://rismedia.com/cs/{ID}/{AffiliateID}/{SubscriberID}/{ItemID}" ["type"]=> string(4) "item" } } array(2) { ["ItemsNewsletters"]=> array(5) { ["item_id"]=> string(5) "97554" ["newsletter_id"]=> string(5) "26127" ["section_id"]=> string(10) "Section_01" ["item_type"]=> string(4) "item" ["zone"]=> string(7) "Stories" } ["Item"]=> array(7) { ["id"]=> string(5) "97554" ["subject"]=> string(68) "Winter Is Still Here: Prevent Slips (and Liability) at Your Property" ["authors"]=> string(19) "By Brentnie Daggett" ["data"]=> string(4404) "Editor's Note: This was originally published on RISMedia's blog, Housecall. See what else is cookin' now at blog.rismedia.com: With historically low temperatures and storms hitting the East Coast, there's no shortage of weather and conditions that create the perfect opportunity to…slip. While winter weather brings fun adventures, it's important to remember safety, especially if you're a homeowner or landlord. Guest and tenant safety should be at the forefront of your mind. 
 
Snow, ice and rain can be a dangerous recipe for the errant foot traveler attempting to get inside from a storm. But slips and falls don't have to be part of the equation. These quick slip prevention tips can keep your guests or tenants safe, and prevent you from being found liable for an injury
 
Check Your Property's Railings
Railings on decks, porches and stairways need to be secure to provide optimum safety. Remember that wear and tear can occur throughout the year, so be sure to verify the stability of any railings. They should be strong enough to support a person who may have lost their balance on an icy or wet patch.
 
Texture Walkways
To further aid visitors as they're coming to and fro, take the time to add texture to your walkways and entrances, which will make it easier to travel over these areas during inclement weather. This slip prevention technique is especially important in areas that experience a lot of snow or rain. If you're a landlord, this can be an important safety measure for your tenants, as well as their guests. 
 
Trim Your Trees and Bushes
While shrubs and trees are beautiful in the spring and summer, they need to be maintained during the winter for safety. Trim bushes that may have grown too large so that they don't impede a walkway. It's also important to remove or mark tree roots in your walkway.
 
Additionally, crunchy autumn leaves can turn into a slip hazard when wet, so keeping sidewalks and entryways clear is important for more than just aesthetic reasons. Regardless of what other slip prevention techniques you implement, if your walkways are covered in mulching debris, it's likely this could cause a slip or fall.
 
Fill Holes in Lawn or Dirt Pathways
Fill in any holes that may be hidden from the glance of someone walking by. Paying attention to these areas can mean the difference between an injury on your property or smooth sailing through the winter season.
 
Remember that injury prevention is vital any time of year, but during the dangerous weather that winter can bring, it should be a priority. Slip prevention is an important part of making your property welcoming and safe. Your guests and tenants will appreciate the extra attentiveness, and you can rest easy knowing you did your due diligence.
 
Brentnie Daggett is a writer and infographic master for the rental and property management industry. She loves to share tips and tricks to assist landlords and renters alike. To learn more about Daggett and to discover more great tips for renters, visit rentecdirect.com" ["preview"]=> string(495) "With historically low temperatures and storms hitting the East Coast, there's no shortage of weather and conditions that create the perfect opportunity to…slip. While winter weather brings fun adventures, it's important to remember safety, especially if you're a homeowner or landlord. Guest and tenant" ["link"]=> string(65) "http://rismedia.com/cs/{ID}/{AffiliateID}/{SubscriberID}/{ItemID}" ["type"]=> string(4) "item" } } array(2) { ["ItemsNewsletters"]=> array(5) { ["item_id"]=> string(5) "12392" ["newsletter_id"]=> string(5) "26127" ["section_id"]=> string(10) "Section_10" ["item_type"]=> string(4) "item" ["zone"]=> string(6) "Footer" } ["Item"]=> array(7) { ["id"]=> string(5) "12392" ["subject"]=> NULL ["authors"]=> string(0) "" ["data"]=> NULL ["preview"]=> string(327) "

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" ["link"]=> string(0) "" ["type"]=> string(4) "item" } } Today's Real Estate News - Wednesday, January 31, 2018
Today's Top Stories
Thrive in Any Market
2018 NAR Member Orientation Video and Materials Available Online
Social Skills: Marketing Through the Noise
Homeownership Rate Makes Marginal Progress
REALTOR® Magazine Accepting Applications for Good Neighbor Awards
Winter Is Still Here: Prevent Slips (and Liability) at Your Property
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RISMedia, Inc.
Real Estate Magazine
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Norwalk, CT 06851

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Toll Free: (800) 724-6000
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Online News Feedback:
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