array(2) { ["ItemsNewsletters"]=> array(5) { ["item_id"]=> string(5) "97304" ["newsletter_id"]=> string(5) "26052" ["section_id"]=> string(10) "Section_01" ["item_type"]=> string(4) "item" ["zone"]=> string(7) "Stories" } ["Item"]=> array(7) { ["id"]=> string(5) "97304" ["subject"]=> string(52) "Housing and Tax Reform: Where Could the Impact Land?" ["authors"]=> string(18) "By Suzanne De Vita" ["data"]=> string(4087) "Homebuyers and homeowners are anticipating fallout from the Tax Cuts and Jobs Act, which has changed homeownership incentives, including the deductions for mortgage interest and state and local taxes. 
 
How deep the effect is hinges on location, according to new research.
 
With the bill's new provisions, the mortgage interest deduction (MID) is applicable to loans of up to $750,000 (down from $1 million), and state and local tax (SALT) deductions are limited to $10,000. An analysis conducted recently by HouseCanary, provider of predictive real estate analytics and insights, determined that 82 percent of lost MIDs under the new laws are concentrated in 10 metropolitan statistical areas (MSAs), including four California MSAs and four East Coast MSAs. 
 

 
All told, 6.4 percent of loans between $750,000 and $1 million could be affected by the changed MID, or $287 million in deductions lost total, the research reveals.
 
In the case of the deduction of state and local taxes, including property taxes, 66 of the 3,134 counties in the U.S. could be impacted, the research shows. Bearing the brunt could be Boston, Mass., New Jersey and New York, where citizens could depart for lower property taxes in other states.
 

 
"The recent tax bill clearly addresses some key deductions for many current and potential homeowners, yet the overall net effect on the nation's housing picture is harder to discern," says Alex Villacorta, executive vice president of Analytics at HouseCanary. "On the surface, the reduction in the caps for the mortgage interest deduction (MID) seem to squarely target the higher end of the nation's housing inventory, specifically those homes valued between $750,000 and $1 million. Throw in the caps to the state and local taxes deductions, and even more force is added to the headwinds for homeownership.

"Yet, for most homebuying consumers, there may actually be real tax savings that could potentially assist acquisition of the necessary down payment for homeownership, something that has been elusive for many new entrants into the market," Villacorta says. "What we do know at this point, however, is that this new tax bill will add another layer of uncertainty to a market that has been searching for some semblance of normal since the euphoric run-up and near economic collapse of the housing market over the last decade. The new normal of today's market dictates that all market participants—buyers, sellers, lenders, and investors—will have to be vigilant at a granular level to better understand when or if this tax bill, or any other factor, affects their property's market value."

Thirty-three percent of Americans approve of the Tax Cuts and Jobs Act; 55 percent disapprove, according to a Gallup poll in January. More than 35 percent of respondents to a December realtor.com® survey were "concerned" about homeownership in light of the reform. 
 
For more information, please visit www.housecanary.com
 
Suzanne De Vita is RISMedia's online news editor. Email her your real estate news ideas at sdevita@rismedia.com" ["preview"]=> string(507) "Homebuyers and homeowners are anticipating fallout from the Tax Cuts and Jobs Act, which has changed homeownership incentives, including the deductions for mortgage interest and state and local taxes. How deep the effect is hinges on location, according to new research. With the bill's new provisions, the mortgage" ["link"]=> string(65) "http://rismedia.com/cs/{ID}/{AffiliateID}/{SubscriberID}/{ItemID}" ["type"]=> string(4) "item" } } array(2) { ["ItemsNewsletters"]=> array(5) { ["item_id"]=> string(5) "97303" ["newsletter_id"]=> string(5) "26052" ["section_id"]=> string(10) "Section_01" ["item_type"]=> string(4) "item" ["zone"]=> string(7) "Stories" } ["Item"]=> array(7) { ["id"]=> string(5) "97303" ["subject"]=> string(39) "Help Perfect Your Social Media Strategy" ["authors"]=> string(0) "" ["data"]=> string(1116) "

NAR PULSE—Back At You Media, the newest partner in the REALTOR Benefits® Program, provides powerful automated marketing to ensure you and your listings rise above the noise on social media. Learn about the three different plan options available to members of the National Association of REALTORS®. All have exclusive pricing for members. Learn more
 
Keep Business Moving With .realtor™
Kick off 2018 by claiming an exclusive .realtor™ domain and adding G Suite from Google Cloud and Placester®, a REALTOR Benefits® Program Partner, to your toolbelt. Learn more and get started today!" ["preview"]=> string(297) "
NAR PULSE—Back At You Media, the newest partner in the REALTOR Benefits® Program, provides powerful automated marketing to ensure you and your" ["link"]=> string(65) "http://rismedia.com/cs/{ID}/{AffiliateID}/{SubscriberID}/{ItemID}" ["type"]=> string(4) "item" } } array(2) { ["ItemsNewsletters"]=> array(5) { ["item_id"]=> string(5) "97302" ["newsletter_id"]=> string(5) "26052" ["section_id"]=> string(10) "Section_01" ["item_type"]=> string(4) "item" ["zone"]=> string(7) "Stories" } ["Item"]=> array(7) { ["id"]=> string(5) "97302" ["subject"]=> string(72) "Social Skills: Maintaining a Consistent Brand Across Multiple Platforms " ["authors"]=> string(16) "By Liz Dominguez" ["data"]=> string(5328) "Posting on social media a few times per week may not be as effective as it once was without the right marketing, regardless of the industry you work in. In a cyber world that is inundated with a continuous stream of digital content, it is more important than ever to not only post more, but to stand out. That's where brand consistency comes into play. In order to become a trusted source for real estate information on the internet, consumers must first develop an understanding of what you have to offer, and that translates into recognition of your content and your value proposition. 
 
Follow these guidelines as you work toward creating a strong brand with a loyal following:
 
Build a trustworthy brand. To maintain consistency, you need to have a brand in the first place. Your brand should be based around a set of core values that consumers will be proud to stand behind. Take some time to decide what you are working toward in your business and what you hope to accomplish, and use these goals as a basis for your core values. Consumers should be able to understand your value proposition through your core values, as well. It is especially important that they are listed on your website and social media profiles. Any content you post should align with these set of values.
 
Use the same style throughout your digital content. If you look at what big brand names have to offer in their marketing, you will find they rarely stray from a set of repetitive colors and styles in labeling and promotions, unless undergoing a significant redesign. There is a reason for this—automatic recognition. For example, you are most likely able to draw the Coca-Cola logo with your eyes closed, or spot a Target advertisement the minute one appears on television. This is the same response you want when it comes to your social media content.
 
Build a following around the same striking and bold colors you plan to use in everything you post, and choose a font for your videos that stands out, but looks professional. These are the elements that should remain the same, regardless of which social media platform you are posting on. You can follow the same guidelines for hashtags. If you have a specific hashtag for a video series you promote, or for related photos, continue to use them in future posts if relevant. The idea is to attach those hashtags to your brand, and eventually incentivize your audience to begin using them in your favor to extend your reach.
 
Share valuable content and post consistently. Part of building a brand and being recognized is providing a service that your audience can rely on. If you promised to deliver a weekly series on staging a home, then you have to uphold that promise by continuing to post relevant, quality content on a consistent basis. (Not to say that you can never post unrelated content, but the idea is to become known for something.) You want your audience to say, "I know an agent that posts a great series on YouTube every Monday." You can also post during specific times of the day to increase number of views and further reassure your audience that they can depend on your posts. 
 
It's okay to vary your content depending on social platform. While it's important to remain consistent on a single social media platform, such as Facebook, that does not equate to posting the same content on other channels, such as Instagram, Twitter and Snapchat. These applications each offer their own unique advantages. Your Twitter audience is going to expect abbreviations and shortened phrases, because that is what the platform is meant for. Your Instagram followers are looking for more photos or videos than links to articles. Keep in mind that each social media channel works differently. What should not change is your consistency. If you have a video series that goes out every Monday on YouTube, keep posting on Mondays. On Instagram, you might feature a #ThrowbackThursday photo every week instead. 
 
Following these guidelines can help you stand out among the thousands of REALTORS® marketing on social media. Brand consistency is a great way to eliminate the chance of your audience confusing you with another agent. It's also an effective marketing tool for garnering more subscribers to your channels, and therefore increasing chances of obtaining referral business.
 
Find more social media strategies, tips and trends in RISMedia's Social Skills series.
 
Liz Dominguez is RISMedia’s associate content editor. Email her your real estate news ideas at ldominguez@rismedia.com.
" ["preview"]=> string(262) "
Posting on social media a few times per week may not be as effective as it once was without the right marketing" ["link"]=> string(65) "http://rismedia.com/cs/{ID}/{AffiliateID}/{SubscriberID}/{ItemID}" ["type"]=> string(4) "item" } } array(2) { ["ItemsNewsletters"]=> array(5) { ["item_id"]=> string(5) "97301" ["newsletter_id"]=> string(5) "26052" ["section_id"]=> string(10) "Section_01" ["item_type"]=> string(4) "item" ["zone"]=> string(7) "Stories" } ["Item"]=> array(7) { ["id"]=> string(5) "97301" ["subject"]=> string(58) "Great Spaces: Lyndon B. Johnson's Texas Hill Country Ranch" ["authors"]=> string(16) "By Zoe Eisenberg" ["data"]=> string(3077) "Editor's Note: This was originally published on RISMedia's blog, Housecall. See what else is cookin' now at blog.rismedia.com:
 
Looking to live like a former president? Now you can, if you're ready to drop $2.8 million and move to Johnson City, Texas. Former president Lyndon B. Johnson's Texas ranch sprawls over a gigantic 142 acres of lush land with incredible 360-degree views.
 
The property, located at 377 Shiloh Road, was purchased by Johnson in 1963 just one week into his presidency, and remained in his hands until 1971. The three-bedroom, two-bathroom main home on the estate was built on the foundation of the original LBJ home, with his bedroom and bathroom lovingly restored. The space features gorgeous stone and wood details and plenty of outdoor decks for taking in those sweeping hilltop views. An adjacent one-bedroom, one-bathroom cottage also stands, formerly used to house Johnson's Secret Service, obviously.

The estate is also the former home of Italian artist Benini, who purchased the home in 1999 with his wife Lorraine Benini. Together the couple transformed an existing 12,000-square-foot hanger into art galleries and an educational venue known as The Sculpture Ranch.
 
Only 25 minutes from Fredericksburg, this stunning hilltop estate offers rich history, art dripping from every corner and views abound at 1,800 feet of elevation.
 




 
Image Credit 
 
Zoe Eisenberg is RISMedia's senior content editor. Email her your real estate news ideas at zoe@rismedia.com." ["preview"]=> string(263) "
Looking to live like a former president? Now you can, if you're ready to drop $2.8 million and move to Johnson City, Texas." ["link"]=> string(65) "http://rismedia.com/cs/{ID}/{AffiliateID}/{SubscriberID}/{ItemID}" ["type"]=> string(4) "item" } } array(2) { ["ItemsNewsletters"]=> array(5) { ["item_id"]=> string(5) "97165" ["newsletter_id"]=> string(5) "26052" ["section_id"]=> string(10) "Section_01" ["item_type"]=> string(4) "item" ["zone"]=> string(7) "Stories" } ["Item"]=> array(7) { ["id"]=> string(5) "97165" ["subject"]=> string(51) "Infographic: How Recent Buyers Purchased Their Home" ["authors"]=> string(17) "By RISMedia Staff" ["data"]=> string(397) "Demand and home prices are increasing, but that has yet to keep homebuyers out of the market. Here is how they did it:
 

 
For more information, please visit www.nar.realtor." ["preview"]=> string(284) "
Demand and home prices are increasing, but that has yet to keep homebuyers out of the market. Here is how they did it: For more information, please" ["link"]=> string(65) "http://rismedia.com/cs/{ID}/{AffiliateID}/{SubscriberID}/{ItemID}" ["type"]=> string(4) "item" } } array(2) { ["ItemsNewsletters"]=> array(5) { ["item_id"]=> string(5) "97300" ["newsletter_id"]=> string(5) "26052" ["section_id"]=> string(10) "Section_01" ["item_type"]=> string(4) "item" ["zone"]=> string(7) "Stories" } ["Item"]=> array(7) { ["id"]=> string(5) "97300" ["subject"]=> string(36) "Home Laundry: To Vent or Not to Vent" ["authors"]=> string(13) "By John Voket" ["data"]=> string(2180) "I once believed it was a forgone conclusion that when adding certain laundry appliances to a home, it would mean installing exhaust ducting and cutting a hole to the outside for venting.

However, a recent report from Michele Weaver at Design Basics, LLC highlighted a growing trend in ventless dryers that can be easily located and relocated within a home because vent piping, exhaust holes and venting to the outside are not needed.

The mechanics of a home dryer can cause energy and safety problems if lint becomes trapped in the vent. This demands more energy use and frequent cleaning. Weaver believes one of the major trends consumers will be seeing in these key appliances will be the further refinement of ductless technology.

She says vent hoses snaking through a home's framing have become a leading cause of the 2,900 (average) home clothes dryer fires reported annually, according to the U.S. Fire Administration.

J.D. Wollf at HomeSteady.com recently explained that a ventless or condenser dryer— also known as a Heat Pump Clothes Dryer (HPCD)—doesn't need a vent because instead of expelling the hot, moist air, a heat exchanger removes the moisture from the hot air and "recycles" it, passing it back through the drying clothes. The excess water is then drained away or caught in a container that is later emptied.

The trade-off for energy savings and safety is a requirement for slightly more maintenance than vented dryers. Wollf says the condensing unit must be cleaned about once a month to remove any lint.

A study at the Florida Solar Energy Center at the University of Central Florida states that while an unvented HPCD uses less electricity than a standard resistance dryer, it was found to release significantly more heat than a conventional dryer during operation, demanding additional cooling energy that may compromise overall savings.

However, the study points out that with a current retail cost of $948, there is only a small premium on the HPCD dryers, making them cost-effective when chosen at time of replacement." ["preview"]=> string(462) "I once believed it was a forgone conclusion that when adding certain laundry appliances to a home, it would mean installing exhaust ducting and cutting a hole to the outside for venting. However, a recent report from Michele Weaver at Design Basics, LLC highlighted a growing trend in ventless dryers" ["link"]=> string(65) "http://rismedia.com/cs/{ID}/{AffiliateID}/{SubscriberID}/{ItemID}" ["type"]=> string(4) "item" } } array(2) { ["ItemsNewsletters"]=> array(5) { ["item_id"]=> string(5) "12392" ["newsletter_id"]=> string(5) "26052" ["section_id"]=> string(10) "Section_10" ["item_type"]=> string(4) "item" ["zone"]=> string(6) "Footer" } ["Item"]=> array(7) { ["id"]=> string(5) "12392" ["subject"]=> NULL ["authors"]=> string(0) "" ["data"]=> NULL ["preview"]=> string(327) "

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" ["link"]=> string(0) "" ["type"]=> string(4) "item" } } Today's Real Estate News - Wednesday, January 17, 2018
Today's Top Stories
Housing and Tax Reform: Where Could the Impact Land?
Help Perfect Your Social Media Strategy
Social Skills: Maintaining a Consistent Brand Across Multiple Platforms
Great Spaces: Lyndon B. Johnson's Texas Hill Country Ranch
Infographic: How Recent Buyers Purchased Their Home
Home Laundry: To Vent or Not to Vent
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