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topStories Friday, December 08, 2017
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When to Negotiate on the Price of a Home
Staying Top-of-Mind With Clients During the Holidays
By Patty McNease, Director of Marketing for
For many buyers, the holidays take priority over the home search, creating a seasonal slowdown. However, in 2017, existing-home sales show that January and March were the top two producing months (year to date), leaving us to wonder if clients are waiting for a fresh start to their search. This seasonal slowdown presents REALTORS® the perfect opportunity to seek out new ways to stay top-of-mind, and start the new year on the right track when buyers are ready to continue their search. A Season's Greeting: A simple gesture is all it takes to win over buyers during the holidays. A great way to stay top-of-mind is by utilizing a tried-and-true method of sending a smile: the holiday card. ...
Read More >

Cooler Markets and Warmer Opportunities
On the hunt for an investment rental? The best deals are not in hot markets, but in cold ones.... READ MORE >
Social Skills: Maintaining a Reputable Internet Presence
Social media can be a powerful tool for attracting new business and maintaining client... READ MORE >
5 Easy Steps to Create a 2018 Business Plan That Delivers Results
Identify your strengths and weaknesses. Set clearly defined goals. Map out a plan... READ MORE >
How Animation Can Attract More Buyers to Your Listings
Image editing is not new to the real estate industry. While some agents take their own... READ MORE >

7 Modern Gift Ideas for the DIY-Loving Homeowner
By Zach Wendt
Technology has made it easier than ever before for today's homeowners to be fluent in DIY. From conducting an energy audit
Ellie Mae: Male Millennials Attain Higher Loans

Experts Highlight Homeownership, 'Future of U.S. Housing Market'


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