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Sponsored by Pillar to Post |
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How Diversity in Brokerages Attracts More Business |
By Liz Dominguez |
As evidenced by a recent National Association of REALTORS® (NAR) report, real estate agents come from all different backgrounds, have varying skills and bring with them unique experiences. Diversity plays an important role in the real estate industry, which is why NAR offers an At Home With Diversity certification program, and, as Fair Housing laws and the REALTOR® Code of Ethics dictate, agents and brokers must treat all clients equally, regardless of their race, color, religion, sex, handicap, familial status, national origin, sexual orientation or gender identity. This is why it’s important that every group is represented within a brokerage. But how can brokerages benefit and gain business from the diversity of their agents? ...
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