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| Which Real Estate Portals Can You Trust? |
| By Deborah Kearns |
As other real estate portals focus on scaling and capturing more consumer traffic, Homes.com is focused on meeting the needs of the industry. The company isn't worrying about attracting tens of millions of eyeballs to its website. It has a vision that's much more focused: to be a trusted friend of the industry while driving quality consumers to their advertisers. Gaining—and keeping—credibility with brokers and agents can be challenging when competitors introduce features that can cut real estate agents out of the process completely. It's no wonder there's a certain amount of skepticism and fear among agents who are forced to pay to get leads back on their own listings. But there's no confusion about Homes.com's motives. ...
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