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topStories Wednesday, October 25, 2017
     
Sponsored by Century 21
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Why It May Be Time to Go Gray
Script Your Way to Super Sales Success
By Terri Murphy
Ask any entrepreneur what they need to make more sales, and no matter their profession, they will most likely say leads! But the truth is, leads aren't enough, and just like referrals, they're simply one part of our business. What really counts is the conversion rate, which explains a great deal about the quality of the lead and the quality of the system used to convert that lead into a closed transaction. The difference between succeeding and struggling lies in the word "engage." ...
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articles
National Call for Action
NAR PULSE—Proposed tax reforms could raise taxes on middle-class homeowners. Join NAR today! Tell Congress: Reform our tax code AND protect homeowners. Text the word ACTION to 30644 or... READ MORE >
Where Is the Real Value in Automated Valuation Models?
A handful of organizations offer Automated Valuation Models (AVMs), yet not one is 100 percent accurate. The truth lies in the types of data AVM providers use to generate the AVM.... READ MORE >
Realogy Announces Leadership Succession Plan
Realogy Holdings Corp. has announced a leadership succession plan. Ryan M. Schneider has been named as Realogy’s president and chief operating officer (COO), and appointed to the company’s Board of Directors.... READ MORE >
Setting the Path to Continued Success Begins With a Solid Foundation
In the following interview, Al Wimberly, broker/owner of Sellstate Select in Mooresville, N.C., discusses the advantages of Sellstate, agent development and training, branding and more.... READ MORE >

Homespun
Don't Scare Buyers Away This Halloween
By Liz Dominguez
You may be getting into the holiday spirit this October, but remember that if you're trying to sell your home, you still have to appeal to the majority of buyers. Not everyone is into the haunted house scene, so maybe tone down the spook factor while you're on the market.
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articles
Berkshire Hathaway Homesale Realty Earns BGRS Outstanding Performance Award for 2016

Better Homes and Gardens Real Estate Enters Charlotte Metro Area

Coldwell Banker Real Estate Announces Award Winners

Motto Mortgage Brokerage Franchise Opportunities Available in All 50 States

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