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| Script Your Way to Super Sales Success |
| By Terri Murphy |
Ask any entrepreneur what they need to make more sales, and no matter their profession, they will most likely say leads! But the truth is, leads aren't enough, and just like referrals, they're simply one part of our business. What really counts is the conversion rate, which explains a great deal about the quality of the lead and the quality of the system used to convert that lead into a closed transaction. The difference between succeeding and struggling lies in the word "engage." ...
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You may be getting into the holiday spirit this October, but remember that if you're trying to sell your home, you still have to appeal to the majority of buyers. Not everyone is into the haunted house scene, so maybe tone down the spook factor while you're on the market.
