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| Sponsored by Quicken Loans |
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| 10 Tips to Convert More Leads: Build Rapport With 'Know, Like and Trust' Process |
| By Joe Sesso, Author; National Speaker for Homes.com |
"Know, like and trust" is a three-step process that agents need to master in order to convert more of their own lead database. Most leads start out as strangers who transition into a warm lead and then evolve to someone that "knows" you as their sales person. Getting to the "know" stage is essential in the lead conversion process. Prospects must know you because, when they do, they're more likely to like you and refer you to other buyers and sellers. Trust is also an important part of the equation. When your clients trust you, your advice has greater weight and the sales process goes more smoothly. There are many ways to build "know, like and trust," and they all begin with building rapport with your leads. ...
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