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topStories Friday, October 06, 2017
     
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Building a Home? These Upgrades Will Pay Off in the Long Run
10 Tips to Convert More Leads: Build Rapport With 'Know, Like and Trust' Process
By Joe Sesso, Author; National Speaker for Homes.com
"Know, like and trust" is a three-step process that agents need to master in order to convert more of their own lead database. Most leads start out as strangers who transition into a warm lead and then evolve to someone that "knows" you as their sales person. Getting to the "know" stage is essential in the lead conversion process. Prospects must know you because, when they do, they're more likely to like you and refer you to other buyers and sellers. Trust is also an important part of the equation. When your clients trust you, your advice has greater weight and the sales process goes more smoothly. There are many ways to build "know, like and trust," and they all begin with building rapport with your leads. ...
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articles
Committed to Above-Average Lead Gen—and Productivity
In the following interview, Kelly Norris, executive vice president and general manager... READ MORE >
Most Effective Ways to Communicate With Each Generation of Homebuyers
It isn't all about phone calls anymore—and we promise: knocking on strangers' doors... READ MORE >
DocuSign's Transaction Rooms: Product Showcase
From different brokerage models to new real estate technologies, the real estate... READ MORE >
Inside the Mindset of Gen X Buyers
Not to be overshadowed by the recent focus on millennial and boomer homebuyers... READ MORE >

Homespun
Home Renovation for (Less Than) the Cost of an iPhone 8
By the Experts at HomeAdvisor
With every new iPhone release, we discover new ways we can't live without our devices. The iPhone 8 is waterproof, rustproof
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articles
Announcing a 3D App for Home Tours—Free: Zillow

Apartment Rents Hold in September

CFPB Issues Interim Final Rule on Foreclosure Notices

Home Builders Change Long-Held Stance on Tax Reform

Mortgage Rates Mount

 

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