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topStories Wednesday, October 04, 2017
     
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Building a Home? These Upgrades Will Pay Off in the Long Run
Marketing Matters: Don't Back Down on Lead Generation During the Off-Season
By Marc D. Gould
In my hometown of Chicago, October is a time of transition, when the days get shorter and the nights get colder. Unless you live and work in the Sun Belt, you're probably seeing similar shifts in the weather—along with slower real estate markets. Even though it's tempting to take a break in October, especially after a hectic summer season, it's also the perfect time to fine-tune your lead generation efforts and rebuild your pipeline. After all, you want to make sure your firm is positioned as a top-of-mind resource when things pick up again. Here are five ways to do it: 1. Don't scale back. This is not the time to trim your budget. Consumers need to see your ads again and again. ...
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articles
Introducing New Must-Have Global Resource for REALTORS®
NAR PULSE—Created with input from hundreds of NAR members, including those... READ MORE >
Meeting Agents in the Middle Key to Ensuring Profitability for All
Recruiting and retaining agents is the name of the game for brokerages large and small... READ MORE >
A Front Door, Flooring and Other 'Happy' Home Upgrades
It's no secret that an improvement or remodeled room can make being at home... READ MORE >
First-Time Homebuyers: Your Time Is Now
Fall is for first-timers. Seventy of the top 100 largest metropolitan areas see more... READ MORE >

Homespun
4 Reasons Why Bamboo Is Taking Home Decor by Storm
By Katie Laird
Homeowners are often looking for home improvement options that strike the right balance between affordability, functionality
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articles
High Rents Hold Back Savings: Survey

Weichert Workforce Mobility Earns Highest Net Satisfaction Rating From Relocating Employees

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