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| Stop Chasing Unicorns |
| By Paige Tepping |
The real estate industry's appetite for disruption is challenging everything known about the business. In the right hands, it's an exciting excuse to embrace innovation. In the wrong hands, it isolates consumers and agents throughout the industry. Being a disruptor is a claim increasingly made by brokerages and emerging technologies. Opendoor and Zillow Instant Offers have garnered a lot of attention as disruptors. In an effort to get noticed, other companies jumped on the bandwagon. But, when it comes to creating a smooth, beneficial and enjoyable real estate transaction for all parties, HomeSmart CEO Matt Widdows says disruption is the last thing the broker, agent or consumer wants. ...
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