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| Tackling Negative Online Reviews Head-On |
| By Joe Sesso, National Speaker for Homes.com |
Online reviews are helpful because they provide information about products or services that consumers are interested in; they also demonstrate how a company handles problems. A negative review can tell you more than a positive review. For example, when a consumer comes across a negative review with no response, they will probably move on to the next product or service. If they see the business responded with a simple "Sorry for your experience" or "Please contact us" response, they may assume the company is answering just for the sake of answering and not because they really care. When a company handles a bad review well, the consumer will be more likely to work with them. ...
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