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| Understanding the Odds Critical for Prospecting Success |
| By Cleve Gaddis |
When it comes to prospecting for new clients and new business, understanding both the odds and your state of mind are two factors that will contribute most to your success. That's because one in every five people you meet—whether it's at your favorite restaurant, local home improvement store or church—are planning to either buy or sell a home within the next three years. That's right, one in five. According to the Association of Real Estate License Law Officials, agents and brokers in the U.S. spent a whopping $8.9 billion on marketing in 2015. I'm all for spending money on anything that produces a good return ...
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The perfect storm of Labor Day, back-to-school and end-of-summer clearance sales make September ideal for bargain-hunters.
