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| The Prospecting Mindset |
| By Rick Geha |
During my early days in the business, I always related the word "prospecting" to the words "cold-calling." I don't remember why I was so narrow-minded, but I do remember how much it slowed me down in my progression in the business. For the first nine years I was in business, I was not a quality prospector. In fact, I had no quality at all as it related to the consistency of generating business. What I didn't realize was that I was mostly in the business of lead-receiving versus lead-generating. In 1989, while the market was at a very heated level—and going a bit nuts here in Northern California—I sold 67 homes. I was feeling pretty hot. Then, the market shifted, and the downfall began. ...
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If you have kids, chances are you have LEGOs lying around the house—a lot of them. You probably have truckloads plus boatloads
