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| Sponsored by Pillar to Post |
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| Stop Leaving Money on the Table: 5 Tips to Monetize Rental Leads |
| By Mark Mathis, General Manager of Agent and Broker Sales at Homes.com |
As a real estate agent, you're constantly reminded that leads are the lifeblood of your success. Even knowing this, many agents shy away from rental leads because they believe they aren't worth their time or investment. However, there's a major untapped potential to turn renters into buyers now and in the future. Here are five tips to begin working with this underworked audience. 1. Start taking rentals seriously. If you've looked through your leads recently, you may have noticed that a large number of them are requests for rental properties. While millennials (the top buying age group) ...
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