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| Sponsored by Pillar to Post |
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| How Brokers Can Use Predictive Analytics to Recruit, Retain Top Agents |
| By Deborah Kearns |
Real estate professionals might not have a crystal ball, but predictive analytics come pretty close. Predictive analytics is used for a variety of hard-to-pinpoint tasks: matching homebuyers with specific properties, showing a prospective buyer how their investment will gain (or lose) value over time, and identifying homeowners who might be ready to sell. For brokerage owners looking to recruit and retain top talent, it's a competitive edge. Here are ways for brokerage owners to use predictive analytics to stand out. Providing Value to New, Existing Agents: Michael Hickman saw the value of offering predictive analytics as a way to stand out in a competitive market. ...
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