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| Sponsored by Quicken Loans |
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| How to Showcase Your Property With a Virtual Open House |
| By Roy Rasmussen |
Effective online marketing has become essential for successful REALTORS®. Eighty-six percent of homebuyers see websites as a useful information source, making this the most popular resource for homebuyers, the latest National Association of REALTORS® data show. Forty-four percent of homebuyers look online before taking any other steps. Fifty-one percent of all buyers ultimately find the home they purchase on the internet. If you don't have an effective online marketing strategy for showcasing your real estate clients' properties, you're potentially passing up at least half of your prospective buyers. One way to improve your online sales strategy is by using virtual tours to showcase your clients' properties to buyers who are shopping online. ...
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