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| Sponsored by Pillar to Post |
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| You Better Know What's Next |
| By Cleve Gaddis |
If you're interested in mastering the art of working with buyers, you need to always be able to answer the question, "What's next?" Even though logic tells us a homebuyer will work diligently toward buying a home and only take steps toward that end, there are typically more missteps than correct steps throughout the process. Why? Because the buyer isn't the process expert—you are. Why do we sometimes let our buyer clients get themselves so far off track in the process? The answer is simple: It's because we don't keep them focused on what's next. As an example, how often have you invested time showing homes to a prospective buyer only to learn later that qualifying ...
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Author Jeff Yeager met with hundreds of self-described skinflints for his bestselling book "The Cheapskate Next Door: Surprising Secrets
