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topStories Friday, May 05, 2017
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5 Ways to Make Your Facebook Page Beat Facebook's Algorithm
By Patty McNease, Director of Marketing for
As a real estate agent, conducting business on your personal Facebook profile limits the opportunities to market your business; creating a Facebook Business Page allows you to open doors to reach your target market without hassle. With that said, Facebook Business Pages are more competitive than ever. Since 2014, businesses have seen a steady decline in organic reach for content posted on their business pages, dropping from reaching an average of 16 percent of fans in 2012 to 6.5 percent of fans in 2014 to about 2 percent of fans in 2016. Trends suggest that organic reach will continue falling—a prediction that is confirmed by Brian Bolland, former VP of Advertising Technology for Facebook. ...
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3D Tours: Necessity, Not Novelty
Are 3D tours a legitimate tool to market properties, or a novelty? In the following... READ MORE >
10 Most Common Real Estate IRA Questions Asked by Investors
Investing in real estate with your self-directed IRA isn't too different from a regular... READ MORE >
Americans Find Moving More Stressful Than Weddings
Shopping for a new home can be one of the most exciting times of your life... READ MORE >
Redefining Leadership
In May 1990, I was commissioned as a Second Lieutenant in the United States Army... READ MORE >

10 Tips for Making Your New House Smart
By Cary Teller
Whether you want automatic doors and windows or color-changing lights that can be controlled by your phone, turning your home into a technologically advanced smart home can be an intimidating venture.
Apartment Rents Rise in April

Realogy Reports Financial Results for Q1 2017

Realty Executives Metro Opens in New York City

New Handbook Offers Leadership Development Guidance for Real Estate Professionals

Time to Close for Millennials Narrows Again



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