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| Sponsored by Pillar to Post |
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| 5 Ways to Make Your Facebook Page Beat Facebook‘s Algorithm |
| By Patty McNease, Director of Marketing for Homes.com |
As a real estate agent, conducting business on your personal Facebook profile limits the opportunities to market your business; creating a Facebook Business Page allows you to open doors to reach your target market without hassle. With that said, Facebook Business Pages are more competitive than ever. Since 2014, businesses have seen a steady decline in organic reach for content posted on their business pages, dropping from reaching an average of 16 percent of fans in 2012 to 6.5 percent of fans in 2014 to about 2 percent of fans in 2016. Trends suggest that organic reach will continue falling—a prediction that is confirmed by Brian Bolland, former VP of Advertising Technology for Facebook. ...
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Whether you want automatic doors and windows or color-changing lights that can be controlled by your phone, turning your home into a technologically advanced smart home can be an intimidating venture.
