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Sponsored by Quicken Loans |
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6 Steps to Massively Improve Your Marketing and Branding |
By Verl Workman |
Looking to take your marketing and branding to the next level? The following tips will help get you there. Know Your Audience: Begin by asking yourself who your target client is, and have that person or family in mind when building your branding and marketing strategy. Do you work with luxury clients, first-time or vacation homebuyers, or families of five? Knowing who makes up your target audience is critical so that your message will resonate with the buyers and sellers you're targeting. Be Personal: As real estate professionals appeal to the emotional side of sales, we often find that people want to be able to relate to their agent. You may be the most qualified agent for the job, but if prospective ...
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