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topStories Wednesday, May 03, 2017
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6 Steps to Massively Improve Your Marketing and Branding
By Verl Workman
Looking to take your marketing and branding to the next level? The following tips will help get you there. Know Your Audience: Begin by asking yourself who your target client is, and have that person or family in mind when building your branding and marketing strategy. Do you work with luxury clients, first-time or vacation homebuyers, or families of five? Knowing who makes up your target audience is critical so that your message will resonate with the buyers and sellers you're targeting. Be Personal: As real estate professionals appeal to the emotional side of sales, we often find that people want to be able to relate to their agent. You may be the most qualified agent for the job, but if prospective ...
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Win a Phantom 4 Drone With MVP and QuickBooks Self-Employed
NAR PULSE—Sign up for a free 30-day trial of QuickBooks® Self-Employed from Intuit®, a REALTOR Benefits® Program partner, and receive Tech Trends 2017: Smart Home... READ MORE >
Harnessing the Real Power of Data
As the real estate industry continues to ebb and flow at a feverish pace, pinpointing exactly where the market's headed is a challenging proposition for real estate professionals... READ MORE >
Zillow Group Debuts
Zillow Group's officially launched Tuesday, offering homebuyers a search experience that presents the total cost associated with owning a home. Zillow Group... READ MORE >
How Real Estate Agents Can Boost Their Presence With Instagram
Something most real estate agents don't realize is the power Instagram has to take their... READ MORE >

Home Inspections: Items That Aren't Deal-Breakers
By Whitney Bennett
After making an offer on a home, you'll enter into a contract. Part of that contract should always include getting a home inspection. It is recommended that any homebuyer make an offer to purchase contingent upon a home inspection. This allows you to withdraw your offer if there are any
American Home Shield Opens New Customer Care Center in Phoenix

Weichert Adds The McDonald Group to Launch New Office


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