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How to Create a Geographic Farm and Win More Listings |
By Joe Sesso, National Speaker for Homes.com |
Stop spending your days weaving your way back and forth across town for showings, listing appointments, and open houses. Instead, shift your focus and marketing efforts to a geographic farm from which you can solicit the bulk of your business and make meeting your next client as simple as hopping over a few streets. This long-term lead generation strategy makes it easy to cut down on commute time and travel costs while freeing up time for other lead-generating and lead-converting activities. Step 1: Choose a Location - Turnover rate, amenities, and your familiarity with an area can have a powerful impact on the success of your ...
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