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The AI Combining Automated Marketing, Lead Gen and Smart Data |
By Rich Swier, Offrs.com |
Ask any real estate agent what their No. 1 goal for any given day is, and they'll candidly tell you listing appointments. Work it back a bit, and you can get to the root of their drive: the lead itself. Never before have leads been more of a commodity than in 2017. With the saturation of online marketing communities, the mass influx of borderless, digitally-savvy agents and homeowners bouncing all over the country to ride the job market out, it's the perfect storm for what could otherwise be chaos…were it not for smart data. Smart data is the organized result of all that digital traffic and noise we generate as consumers. ...
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