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topStories Friday, March 17, 2017
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Luck Doesn't Sell Listings, Copy Points Do
By Mark Mathis, General Manager for Broker and Agent Sales for
Every buyer starts their real estate search with a list of features which can return hundreds or thousands of matching homes online. Make your listing a must-see by describing the benefits of your listing instead of simply listing the features. Doing so can transform your "4-bed, 3-bath home for sale with huge deck and great view" into an opportunity to "Abandon busy city living and envision yourself basking on your generously sized deck, enjoying a view most people can only dream of! Make the 'possibilities' realities with this spacious 4-bed, 3-bath home!" First Impressions Matter: The first thing a homebuyer looks at is your listing photo (which your professional photographer is taking care of, right?), but the second is your headline. ...
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5 Ways to Connect with Your Clients Today
One of the biggest complaints of many buyers and sellers is their real estate agent stopped contacting them once the transaction was closed. Although agents who work by referral... READ MORE >
Trump Budget Cuts HUD Funding 13.2 Percent
The Trump Administration on Thursday released a budget outline for the 2018 fiscal year, proposing $6.2 billion in cuts to the Department of Housing and Urban Development... READ MORE >
Helen Hanna Casey: Leveraging a Legacy
As chief executive officer of Howard Hanna Real Estate Services, Helen Hanna Casey is doing the family name proud, continuing the great organization started by her parents... READ MORE >
Mortgage Rates Again Average Higher
Mortgage rates again averaged higher this week in wait of the Federal Reserve's decision on the key interest rate, with the 30-year fixed mortgage rate rising nine points... READ MORE >

Best Layover Tips from Travel Agents
By Lisa Iannucci
(TNS)—Layovers are tricky. Should you leave the airport and find something local to do? Will you be back in time? Should you just sit and wait? If so, what can you do to occupy your time? First, make sure your layover is long enough to actually do anything.
Better Homes and Gardens Real Estate Hosts Biennial International Conference

Berkshire Hathaway HomeServices KoenigRubloff Realty Group Named No. 3 in Nation

Coldwell Banker Acquires Canvas Real Estate Services & Investments

Engel & Volkers North America Announces 2016 Award Winners

Weichert Hosts 2017 Summit



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