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Sponsored by Quicken Loans |
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Borrowers Have Spoken: A Mix of Tech and Touch |
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Mortgage borrowers are espousing the benefits of technology in the process of financing a home, but also recognize the need for—and value—face-to-face interactions with lenders, according to a new survey. Fifty-seven percent of homeowners in Ellie Mae's 2017 Borrower Insights Survey completed their most recent mortgage in-person, while 28 percent completed theirs both in-person and online. Eleven percent completed theirs solely online. Forty percent of the homeowners surveyed would have preferred a "faster process" and "fewer delays"—challenges that can be eliminated or reduced with technology. Twenty percent, similarly, would have preferred a "shorter, easier to understand application." ...
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