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topStories Friday, February 17, 2017
Sponsored by Quicken Loans
Should You Pre-pay Your Mortgage?
Facebook Ads Made Easy – Part 4: Creating Ads and Reviewing Your Insights
By Patty McNease, Director of Marketing for
When telling a story, you want to create a message that resonates with audiences. Consider this an essential part of creating ads within your Facebook campaign, but instead of telling a story with words, tell it with images. As a real estate pro, you should understand the power of online marketing: According to the NAR 2016 Profile of Home Buyers and Sellers, 51 percent of homebuyers found their home online. Buyers don't want to read descriptions; they want to see images and imagine themselves living in the home. That is exactly the type of technique you'll need to implement in your Facebook ads. ...
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Ask the Expert: Why Should I Bother Having a Business Plan?
Today's Ask the Expert column features Arthur Darmanin, CEO of Sellstate Realty Systems Network, Inc. Q: Why should I bother having a business plan? A: It may be hard to believe... READ MORE >
Commerce Department: Home-Building Down in January, but Permits Up
Home-building overall stalled in January, but more permits indicate construction will pick up in the months ahead. Single-family construction rose 1.9 percent in January to a rate... READ MORE >
Mortgage Rates Tick Down as 'Year Full of Surprises' Continues
Mortgage rates on average ticked down for the second straight week, according to Freddie Mac's Primary Mortgage Market Survey® (PMMS®), with the average 30-year... READ MORE >
Realogy and Guaranteed Rate Form Mortgage Origination Joint Venture
Realogy Holdings Corp. and Guaranteed Rate, Inc. have agreed to form a new joint venture, Guaranteed Rate Affinity LLC, which is expected to begin operations in June... READ MORE >

Popular Curb Appeal Trends for 2017: New Ideas for First Impressions
By Megan Wild
Never underestimate the value of a pretty face…on your home or a client's home. A curbside facelift is money well-spent, whether prepping to sell your house, increasing its equity value, or just for your own pleasure. These new ideas and trends should get your creative juices flowing.
CENTURY 21 System Raises $3.1 Million for Easterseals in 2016

ERA Real Estate Enters Visalia, Calif. with New Affiliation

Long & Foster CRES Division Receives WHR Group Award

Motto Mortgage to Host West Coast Informational Tour

The Effect of Environmental Hazards on Home Value



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