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topStories Friday, February 10, 2017
     
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Put Your Landscaper To the Test
Facebook Ads Made Easy – Part 3: Audience, Placement and Budget
By Patty McNease, Director of Marketing for Homes.com
In Part 2 of this series, Campaign Creation, you learned how to access your Ads Manager and select your campaign objective ("traffic"). You are now ready to set up your audience, select your ad placement, and determine your budget. Audience: According to the 2016 NAR Profile of Home Buyers and Sellers, the average homebuyer is between the ages of 32 (first-time buyer) and 52 years old (repeat buyer). You're probably wondering, "Why is this information useful?" This is the average age of homebuyers across the nation, and should be considered when selecting your target audience. When creating your ad campaigns on Facebook, choosing the proper audience will affect how well your campaign will perform. ...
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articles
5 Habits That Boost Productivity, Generate Leads and Lead to Success
Many people want to know the secret to success. In reality, there is no secret to reaching lasting success; however, if you take a hard look at your habits, you'll see what's holding... READ MORE >
Over 1 Million Properties Shed Underwater Status in 2016
A just-released report reveals underwater properties are steadily declining, with more than one million shifting status in 2016—a possible turning point in the ongoing... READ MORE >
Mortgage Rates Inch Down
The average 30-year fixed-rate mortgage barely budged this week, inching down two points to 4.19 percent, according to Freddie Mac's Primary Mortgage Market Survey®... READ MORE >
Feast on 'Santa Clarita Diet,' a Comedy about Real Estate (and Zombies)
A lot of things can go wrong when showing clients around a property. Nerves can get the best of you—especially when your boss has already told you you'll be fired if you... READ MORE >

Homespun
'She Sheds': Space for Fun, Creativity, Relaxation and Escape
By Debbie Arrington
(TNS)—Sometimes, you just want to get away. You crave a little personal space—a place you can relax, work, get creative and make a mess without guilt. The best refuge might be waiting in your backyard. That special room may be a she shed.
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articles
Engel & Volkers: Switzerland's Most Expensive Residential Addresses

Halstead CEO Diane Ramirez Named 'Real Estate Person of the Year'

RE/MAX Launches New Ad Campaign with Director Roman Coppola

 

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