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topStories Friday, November 18, 2016
Sponsored by Quicken Loans
How to Downsize in Style
Three New Instagram Features and What They Mean for Real Estate
By Patty McNease, Director of Marketing,
In real estate, agents focus on stories. Whether it’s the seller’s memories in their old home or the buyer’s hopeful dreams in their new one, agents use these emotions to connect with their clients. While Instagram was once thought to be a social network that was only for pictures of fancy food and artful lattes, 85 percent of top brands now have profiles, and 60 percent of the 400 million active users log in each day, making it the second most-engaged social network second only to Facebook. When Instagram released major updates back in August, users were introduced to Stories, a photo-sharing opportunity similar to Snapchat. ...
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How to Plan for 2017 When You Hate Planning
Planning touts many benefits. In addition to having more control over your day, planning helps you focus on your priorities—the activities that drive your business—so you can... READ MORE >
'Relatively Soon' Rise for Interest Rates as Mortgage Rates Shoot Up Post Election
A rise in the key interest rate could come “relatively soon,” Federal Reserve Chair Janet Yellen reiterated on Thursday, heightening the probability the Fed will forge ahead... READ MORE >
The Current State of Social Media Marketing in Real Estate
Social media has made, and continues to make, an indelible impact across all industries. Low barriers to entry, cost-effectiveness, and multiple paths to desired audiences... READ MORE >
Unmanned Aerial Systems (aka Drones) Take Flight in Real Estate Industry
If there’s one real estate trend that’s surely taken flight over the last couple years, it’s drones (pun very much intended). Drones are leveling-up listing photos, turning basic... READ MORE >

The Real Cost of Famous New York City Apartments
By D.E. Rosen
In TV sitcoms, life in a New York City apartment—and all its colorful trappings—is the stuff of fantasy. But in the real world, where prices for condos and apartments in New York reach record-breaking levels each year, owning property like the West Village loft from “Friends” could require the salary of an A-list actor.
Residential Construction Surges 25 Percent in October

Second Century Ventures Supports REALTOR® Safety with Investment in Trust Stamp Announces West Coast Holiday Markets



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