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Sponsored by Quicken Loans |
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Three New Instagram Features and What They Mean for Real Estate |
By Patty McNease, Director of Marketing, Homes.com |
In real estate, agents focus on stories. Whether it’s the seller’s memories in their old home or the buyer’s hopeful dreams in their new one, agents use these emotions to connect with their clients. While Instagram was once thought to be a social network that was only for pictures of fancy food and artful lattes, 85 percent of top brands now have profiles, and 60 percent of the 400 million active users log in each day, making it the second most-engaged social network second only to Facebook. When Instagram released major updates back in August, users were introduced to Stories, a photo-sharing opportunity similar to Snapchat. ...
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