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| Three New Instagram Features and What They Mean for Real Estate |
| By Patty McNease, Director of Marketing, Homes.com |
In real estate, agents focus on stories. Whether it’s the seller’s memories in their old home or the buyer’s hopeful dreams in their new one, agents use these emotions to connect with their clients. While Instagram was once thought to be a social network that was only for pictures of fancy food and artful lattes, 85 percent of top brands now have profiles, and 60 percent of the 400 million active users log in each day, making it the second most-engaged social network second only to Facebook. When Instagram released major updates back in August, users were introduced to Stories, a photo-sharing opportunity similar to Snapchat. ...
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In TV sitcoms, life in a New York City apartment—and all its colorful trappings—is the stuff of fantasy. But in the real world, where prices for condos and apartments in New York reach record-breaking levels each year, owning property like the West Village loft from “Friends” could require the salary of an A-list actor.
