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topStories Friday, September 30, 2016
     
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Scam Alert: There's No Such Thing as a Free Energy Audit
Don't accept a free energy audit often perpetrated by scammers hoping to make off with thousands of dollars.
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Five Tips to Make Your Brand Top of Mind
By Patty McNease, Director of Marketing, Homes.com
Staying ahead of the competition in real estate is all about building top-of-mind awareness. Often, the more unique your approach, the better, as it sets you apart from competitors. When it comes to building and maintaining your image across multiple networks, it can be challenging to establish a strong identity and build trust with buyers and sellers, as each platform offers a different user experience and requires a distinct marketing approach. The key to a strong branding strategy is to present a consistent tone, message and image, as it allows consumers to verify the authenticity of your brand. This helps to reinforce your identity, strengthens brand recall ...
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articles
Window to the Law: DOL Overtime Rules
Editor’s Note: This is part of a monthly video series from the National Association of REALTORS® to inform and educate members about important aspects of being a real estate... READ MORE >
Customer Service: What Works for Any Business
No matter what your job title is, in real estate, customers are the reason your company makes money. Whether you’re a real estate agent, an administrator or in sales, customers... READ MORE >
Weichert(R): Winning with a Grassroots Approach
Weichert Real Estate Affiliates, Inc. (WREA) recently surveyed its existing franchise owners—as well as prospects who chose not to affiliate—to get a read on how real estate... READ MORE >
Showcase Your Listings in a Whole New Light
It’s no secret that real estate brokers spend a great deal of overhead on the strategic location of their offices. After all, when it comes to catching the eye of prospective buyers... READ MORE >

Homespun
How to Deal With an 'Underwater' Mortgage
By Gary M. Singer
(TNS)—Q: Back during the real estate bust, we fell behind on our mortgage and worked with our lender to get a loan modification. The lender added the delinquent amount to the end of the mortgage. Now, almost 10 years later, we have retired and are looking to relocate to a smaller house.
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articles
2016 REALTOR(R) Good Neighbor Award Winners Give Back to Communities

30-Year Fixed-Rate Mortgage Slides to 10-Week Low

24 Percent of Housing Markets Less Affordable Than Historic Norms

Survey Shows 40 Percent Confused by Title Fee Calculation on Closing Disclosure

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