Broker Strategies: How to Have the Best Year Ever
“It’s all about our culture – and our training!” So declared Nelson Zide, the jovial partner and senior executive vice president of ERA Key Realty, the mid-sized but mighty west-of-Boston company that in 2014 racked up the biggest year in the company’s 20-year history – bigger, even, than in 2005, when real estate prices were at their peak. The fact did not surprise Zide, or his partners. “We didn’t do anything drastically different,” says Zide. “We just did more of the same".
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If agents are going to be successful in today’s rapidly changing market, the more training and tools they have at their fingertips, the better. Those that can hit the ground running with the skills they need are more likely to be able to build business. Real estate firms are paying more attention than ever to their training programs and are strongly encouraging—if not themselves providing—coaching.
The industry’s most widely read and long-standing ranking of the country’s top real estate brokerage firms, RISMedia’s Power Broker Survey is now available for qualified brokers to complete. Now in its 27th year, the Power Broker Survey ranks firms by closed transactions and sales volume for 2014. The deadline is February 13, 2015.
For several years, NAR Research has tracked foot traffic as a means of predicting housing activity in subsequent months. This data points to a robust spring market. After swooning in November, the diffusion index of foot traffic surged 20 points to 62 in December, finishing 2014 at the second highest level of the year. This reading suggests that well north of half of markets experienced stronger foot traffic in December of 2014 than in December of 2013.
When employers ask their people to move for new jobs, they unpin accustomed lifestyles. Potential transferees have much to consider and decide. High among their concerns are choosing and securing a new residence in the destination area. Anticipating a strong recovery in first-time buyer volume generated by corporate relocations, we offer these suggestions for recognizing these new customers and serving them effectively.