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topStories Friday, April 26, 2013
     
Sponsored by Century 21
Short Sales Streamlined
New guidelines for short sales are expected to simplify and speed the process.
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Maximizing Your Online Reputation, Part 4: Tackling Reviews: The Good, the Bad and the Ugly
By Erica Campbell Byrum
On the Internet, word travels at a million miles a minute. When you start delving in to managing your online reputation, you may come across reviews of you and/or your business on the web. Because you’re a great real estate professional, many of these reviews are probably stellar. However, if you’ve ever had an unsatisfied client who (unfortunately) has access to the Internet, you may come across some less-than-flattering accounts of your brand. So, what do you do if this happens to you? ...
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Realtor.com Follows up on Nationwide Open House Weekend

In preparation for the beginning of the most trafficked months for open houses, realtor.com® has initiated systems for brokers and their agents to maximize their open house efforts. To start things off, realtor.com® will help you learn how to post their open houses...
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The 8-Step LinkedIn Marketing Plan

Branding is something that we as professionals need to take very seriously on an individual level. It’s essential to develop a unique and personal “professional brand” that communicates the value you have to offer to prospective clients. This is where LinkedIn...
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People Buy from People

The salesman greeted me with a friendly smile as I approached the shiny SUV on the showroom floor. “That’s a pretty one, isn’t it?” he asked. “It sure is,” I agreed, “But can you tell me about its towing capability?” “Well, let’s take a look,” he responded as he walked around...
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Is Your Leadership Hurting the Bottom Line?

What can business leaders and managers learn from watching the earnings of publicly traded companies? “Plenty,” says Kathleen Brush, a 25-year veteran of international business and author of “The Power of One: You’re the Boss,” a guide to developing...
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Homespun
Celebrated Architect I.M. Pei Turns 96
Internationally acclaimed Chinese-American architect I.M. Pei celebrates his 96th birthday today, April 26th. With a career that spanned six decades and several continents, Pei created some of the most iconic structures in the world such as the Pyramid entrance to the Louvre,
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Product Branding, Service Branding and Personality Branding

4 Myths of Online Real Estate Lead Generation

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