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topStories Monday, April 22, 2013
     
Sponsored by Century 21
Short Sales Streamlined
New guidelines for short sales are expected to simplify and speed the process.
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Avoid These Real Estate Advertising Slogans
By Rebecca Chandler
In the season premier of “Mad Men,” Creative Director Peggy Olsen uses a technique learned from Don Draper to help form ad copy for a client. She writes a letter as if she is a consumer recommending the product to a friend. Today, Peggy would be reading online reviews to learn, from the consumer’s standpoint, the clear advantages of her product – and listening to your clients is never a bad thing. What would your clients say if they wrote a letter to a friend recommending you? What’s really important to them? And what would they say that would convince a friend to do business with you? ...
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articles
Monday Morning Mobile: Response to 'Responsive Design'

I recently had the great pleasure of attending one of my favorite events of the year, the LeadingRE Annual Conference. This event always brings out the best and brightest of the independent brokerages throughout the country who are members of this network....
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Leveraging Social Media for Online Lead Generation

Targeting, converting and nurturing online leads are challenges many real estate professionals face. From the expense to the tools and management, knowing how and where to spend time and money can feel like an immense undertaking. With this in mind,...
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Statement from NAHB Chairman Rick Judson on Senate Immigration Bill

Rick Judson, chairman of the National Association of Home Builders (NAHB) and a home builder from Charlotte, N.C., issued the following statement regarding comprehensive immigration reform unveiled today by a group of eight bipartisan...
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Realtor.com Follows up on Nationwide Open House Weekend

In preparation for the beginning of the most trafficked months for open houses, realtor.com® has initiated systems for brokers and their agents to maximize their open house efforts. To start things off, realtor.com® will help you learn how to post their open houses...
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Homespun
Living Smart: Carpet Cleaning
By Angie Hicks
(MCT)—Do a quick online search for carpet cleaning and you’ll find a variety of different methods. The two most common are hot water extraction — mostly known as steam cleaning — and hot carbonation, often referred to as dry chemical techniques.
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articles
Sotheby's International Realty Brand Enters Malta

RE/MAX of New England March Housing Report

Mark Stark Named Prudential Real Estate's Broker of the Year

Alain Pinel REALTORS & VScreen to Produce 40+ Videos Highlighting the San Francisco Bay Area

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