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| Sponsored by Century 21 |
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| Home Builders Show Confidence |
| America's home builders are showing a growing confidence in the market for new homes. |
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| Your New Part-Time Profession: Content Marketer |
| By Jackie Berg, Onboard Informatics |
Are you aware you got promoted this year? Hold the toasts – there’s plenty of work to be done. Your brand is now a publisher and your target audience awaits your contribution to helping them make better choices. Behold the newest industry buzzword: content marketing. In other words, it’s about taking your brand’s story and turning it into action with your audience in a way that fosters constant connection. With the average buyer cruising through the research phase for three months, your database of buyers is likely to tune out your message until they’re ready. If you turn your expertise into relevant content that can help your buyer at various stages of the buying cycle, you stay in their sights – and not as an annoying salesperson. ...
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Need fresh blog content or articles for your website or client newsletter? Tap into thousands of RISMedia archives - articles and videos - and license the industry's leading real estate content from the source you've trusted for news for more than 30 years!
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| ListedBy and Revestor Enter Marketing Agreement |
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ListedBy, a free online real estate marketplace and social network with live bidding public real estate auctions and ‘Best Offer’ functionality, and Revestor, a real estate platform that enables home buyers and investors to instantly evaluate a property’s likely...
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| You're in Real Estate...Are You Keeping It 'Real?' |
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My friend CJ says that until the recent political season, the only people she ever “unfriended” on Facebook were real estate people. And she’s in real estate! “They’re so boring, with nothing on their page but their latest listing or open house,” she...
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| Your Place: In the Dark over Post-Sandy Repairs |
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| By Alan J. Heavens |
(MCT)—The difficulties Hurricane Sandy has caused property owners doesn’t seem anywhere near resolution, and a recent letter, from Bob Triebl, is indicative of that. Triebl has a house in Ocean City, N.J., built about 1968. When Sandy hit, his street
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