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| Home Prices Climb for Sixth Straight Month |
| Home prices across the country continue to rise. |
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| Brokers, Have You Married Your Offline Brand with Your Online Presence? |
| By Jose Perez |
Nationwide, brokers are struggling to combine their traditional operating model with the new, fast-paced online environment where agents and consumers live. Despite our rapidly evolving online culture, most real estate brokerages remain offline. I would argue it’s mainly because brokers and their management teams have been unable to figure out how to meld the two effectively. But today, a broker’s branding effort must work together to meet the demands of their consumers. Here are a few examples of the issues brokers struggle with every day: ...
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