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| Home Prices Climb for Sixth Straight Month |
| Home prices across the country continue to rise. |
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| 4 Ways to Embrace Omnichannel Marketing in 2013 |
| By Mike Sands |
With their holiday plans locked in, most chief marketing officers are turning their focus to 2013. At the center of their attention is omnichannel retailing, a phenomenon that for many brands is as compelling as it is confounding. The concept of omnichannel is enticing to marketers because it reflects the reality of how consumers ultimately form their purchasing decisions today. The reality is this: Consumers are everywhere, continually tapping into a spiraling array of marketing channels and touch points. Some channels (e.g., TV commercials and point-of-sale systems) ...
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